PBR

Headquartered in Pueblo, Colo., PBR was founded in 1992 by a group of 20 visionary bull riders who broke away from the traditional rodeo scene, seeking mainstream attention, new riches and a livelihood for future generations of cowboys for the most popular discipline in rodeo, bull riding.

800+ bull riders from around the world including the United States, Australia, Brazil, Canada and Mexico hold PBR memberships. They compete in more than 200 bull riding events each year on the nationally-televised Unleash The Beast, Pendleton Whisky Velocity Tour and Touring Pro Division, in addition to those held by international divisions in Australia, Brazil, Canada and Mexico.

PBR has rapidly transformed one of the fastest-growing sports in America into a worldwide phenomenon. Capitalizing on the popularity of bull riding around the world, and the growing appeal of cowboy values, the PBR has attracted many international athletes who travel to the United States to compete exclusively in the world’s elite bull riding tour.

With cowboys continuing to enter the mainstream, extreme sports featuring jaw-dropping bursts of action all night long growing in popularity, world-class event production, PBR’s reach increasing across broadcast, cable and digital channels, and fan support continuing to grow, the sport’s future is very bright.